In this post, we’ll share the results of the survey, our plans to make some necessary improvements, and the reasons we decided not to make others.
At SparkFun, we see ourselves as more than just an online electronics retailer - we’re a community of hobbyists, engineers, programmers, creatives, nerds, tinkerers, and teachers. Our culture grew from the concept that all ideas are created equal - and are better off shared. We are expected to be transparent and question the rules. Everyone has an equal right to voice their opinion and listen to the opinions of others.
In that vein, we reached out to some of you to learn about your experiences with us, and find out what we need to do to get better. In this post, we’ll share the results of the survey and our plans (and progress so far) to make necessary improvements.
One of the most important takeaways from the survey is that you (our customers) are doing some really amazing things!
“At Motoczysz we are always looking for new ways to solve problems in order to build the sickest roadracing motorcycles out there. SparkFun has a great selection and we don’t need to be electrical engineers to have a polished solution fast." Nick Schoeps, Lead Motorsports Engineer
The survey also brought home that you are willing to give us honest feedback. We received a ton of new insights and actionable suggestions as we spent up to an hour with customers on the phone. Some ideas we had already considered, but as a result of the feedback, we pushed them up the pipeline.
“I don’t think I have seen you guys do discounts - that would be awesome"
We would like to thank our survey takers (and everyone that leaves feedback on the SparkFun website and forum) for sharing your opinions and ideas, and we hope our follow up will improve your experience with us.
“I have the impression that it is an organization composed
of people who really enjoy what they are doing.”
If you’re interested in specifics, here is a brief summary of the survey results:
What does SparkFun Electronics do best?
What do you think is most in need of improvement here at SparkFun? (Note the similarity in responses to those above):
“On my workbench I need the same tools as your engineers - screwdrivers, wire, and boards. SparkFun continually introduces new tools and new ways to solve problems, so I find all I need.”
Our customers most often found out about SparkFun from search engines (31%) and word-of-mouth (31%), followed by referrals from magazines, blogs, and other websites (21%).
The interests of SparkFun’s customer base are incredibly varied, but hobbyist is the most common, followed by computer engineering, software engineering, electrical engineering, mechanical engineering, creative endeavors, and teaching.
Desk of Nick Poole, Hobbyist, and Creative Technologist at SparkFun
Suggested Improvements from Survey Takers - Status of Follow Up
Phew, that was a lot! If you made it through all that - congrats! Please feel free to leave any thoughts or suggestions you might have for us in the comments below - we are always looking for ways to improve. Thanks for reading!