I'm not entirely on the Apple band wagon, but if you get the chance to fiddle with an iPad you will realize just how slick of an interface they've created. On top of that, Wired has done an exceptional job of creating an environment that makes me want to read their magazine. I already enjoy Wired magazine, but it's really to the point that I sort of want to read Wired on the iPad for all the interactivity.
Oh - and you can see our fancy ad in Wired around 2:57.
And unsurprisingly, the iPad blends. I love the added groaning.