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March 19, 2014
News - Fluke, we love you but yo…
about a year ago
Just written to Fluke Europe
As an owner of Fluke equipment I am dismayed to see the following internet story
Serious engineers hold Fluke equipment in great respect and make a deliberate choice in test equipment. That choice consists of product research and in no way does similarly coloured goods by another manufacturer affect that choice. In other words, similar coloured equipment in no way dilutes Fluke’s brand or its respect and standing amongst the electronics community.
What does affect Fluke’s brand is bully-boy tactics such as this, leading to the destruction of thousands of instruments which were destined for the hobby market. The quality and pricing of Fluke equipment means that this is a market in which they don’t appear to be competing and so again there is no obvious impact to Fluke brand or sales.
As a Fluke user I implore you to work with your US colleagues to provide a remedy to this situation that saves the current stock of meters, protects the profit margin of the hobbyist community vendors such as Sparkfun and provides a workable timescale to allow them to re-tool to produce test equipment that does not fall foul of Fluke’s (IMHO totally ridiculous) colour branding.
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