bentbiker

Member Since: February 2, 2006

Country: United States

  • News - SparkFun Gets a Cease and… | about 5 years ago

    Distressing, but unfortunately not all that surprising. Here is an analogy (totally made up) that might make the point clearer to those who don’t inhale solder fumes on a regular basis.
    An enterprising fellow starts a web-based company called ToyFun, specializing in creating toys for the enjoyment of young and old alike. His best selling items are a series of toy cars that, with a few clever twists, morph into superheros and monsters. After a few years in business he gets a cease-and-desist letter from the Toyota Motor Corporation demanding that he stop using the name ToyFun. The name is both phonetically and visually similar to the Toyota brand, and is used in conjunction with identical goods (wheeled vehicles), thus raising the possibility of confusion among the relevant purchasing group.

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