Essential steps to do a web audit (SEO)
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Sometimes we have a perfectly designed web page with details taken care of to the millimeter, but it is not working. We want to tell you, first of all, that nothing happens. SEO mistakes are prevalent when we are starting in the world of the web and positioning.
For this reason, it is important to carry out an audit of our website to know where the faults are and provide a step-by-step solution. Do you want to see how? We will tell you about it in this post.
What is a web audit (SEO)?
A web audit or an SEO audit is nothing more than an analysis of our website for which you did buy ratings android. Once we have analyzed the errors and made a report with them, it is also part of the audit to correct these errors and implement necessary improvements to make our website more optimal.
For our website to appear in the top positions of Google or any other web browser, it is not enough that we get it to arrive once and do nothing to maintain it. To continue working and the traffic to our website to continue flowing, we must continue to take care of it.
Taking care of our website is an essential task that we cannot forget since it is one of our most important tools to attract users and get them to become customers and be the main stage where we show our products or services to customers consumers.
You know what they say that consistency is the key to success, and SEO will not be less.
If we work to repair the errors that are leading to poor optimization of our website, we will achieve not only better SEO positioning but also better traffic and customer acquisition. Therefore, the profits of our company will increase, and we will all win.
Before starting to audit our company's website, we must know that this study will focus on knowing if our platform meets three basic requirements for it to be of quality:
- Usability: That our website is usable is an essential feature for SEO positioning and the user himself. Therefore, detecting the errors that are failing the usability of our website through the audit will be very helpful. For example, to know if there are links that we are using in our publications that no longer work, if our web page takes too long to load due to the weight of the images that we have placed on it, if the visualization of our web page adapts to all devices from which it is visited (many web pages cannot be viewed correctly from a mobile phone), etc.
- Optimization: As we have mentioned before, if our website is not working correctly, it will affect optimization in the first place. The web audit will be in charge of detecting which errors are failing in the fall of our positioning in Google, for example. Google will position us higher or lower in search results based on multiple requirements: the bounce rate, number of external and internal links that we use in our publications, if other authoritative blogs link our publications if we make correct use of the keywords (keywords), etc.
- Security: It is one of the aspects that most concern users today: security on the web. When we enter a web page, especially in those in which we will make a purchase and provide bank and personal data, we choose those that our browser marks as safe. Therefore, our function as owners of the website is to prevent any third party from entering it for fraudulent purposes. We must be alert and know how to detect any sign of vulnerability to our website to make it a safe space for our customers.
Steps to do a web audit
Now that we've learned what the web audit will focus on, it's time for us to do one. For the study to be effective for us and to help us improve our website, we must follow a series of steps:
- Verify: We have to make sure and verify that users can track the main URLs of our website and that when entering them in the search engine or linking them, they do not appear as broken links. If the positioning of our website is based on how other authority blogs are linking our posts to users or we are sharing content, we cannot offer a URL that will not work later as users will lose interest in us.
- Check: We have said it before; checking the loading speed of our website is a fundamental aspect to offer a website with usability. If our website does not load correctly or the images cannot be seen because they are too heavy and take time to load, the user will not find the idea of continuing to browse it very attractive. On the other hand, if we check these aspects, we will be making sure that the visibility of our platform is correct.
- Study: Yes, studying the structure of our website is also essential to detect errors. This will be known, considering both the user's experience when browsing our website and reviewing the internal links that we place in our publications. A clear and structured organization of our website will help the person know where they can find what they are looking for. That is why it is also important to check if the internal links work because if the reader is consulting something and wants to access the linked site, they will be lost if the search gives an error, and they will end up abandoning the navigation.
- Evaluate: Google or any other search engines will consider the quality of the content we offer to position us better or worse. This means that we must evaluate the content that we are publishing if we are making correct use of the keywords and they conform to the content that we are publishing and the line of our brand.
- Attract: Ok, we already know that what we want to achieve with our website is to attract customers. But are we attracting the right audience? If we have many visits to our website. Still, very few purchase actions or shows of interest will mean that the audience we are attracting is not the right one since they are not interested in our content.
- Analyze: This is an essential step. Not only do we have to analyze ourselves internally, but we also have to analyze external factors: competition and market trends.
You already know the "keep your friends close and your enemies even closer." If we analyze how our competition is performing (in terms of SEO positioning), we can see where we are failing and how we can improve. It is also important to analyze market trends since we must update our website as they always change to find what they are looking for.
- Perform: Once we have studied, analyzed, and evaluated other factors, we can perform an off-page SEO analysis and detect opportunities that will influence the external positioning of our website since it is essential to take it into account in addition to the internal analysis. If you are interested in knowing how to perform an off-page SEO analysis and knowing how it works, we leave you here our post talking about it.
Why conduct an SEO audit
It's clear. If we carry out a web audit, we will know what mistakes we are making when positioning our website. And, in turn, if we correct the errors, we will improve optimization. If we improve optimization, customer visits and benefits for our brand will improve. It is a chaining procedure that will help us improve if we start to get down to work since having a website is not everything if we are not taking advantage of it.
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