What role do products with white boxes packaging like white paper boxes, white plastic containers, and the like play in your marketing strategy? The answer: They all play. At least they should. You wouldn't ever think of marketing your company with the generic brown boxes, would you? You never think of promoting your company using brown paper bags as either promotional or display items.
White Cardboard Boxes With Lids Are The Best Option. Why?
And yet, cardboard boxes rank number one for every one of those roles. Why? Because white cardboard boxes are everywhere, and people use them almost everywhere. Think about it: You might go into a furniture store and find the designer's packaging on every shelf - but you won't find a thing on the other side of the counter, where most of the products are simply brown cardboard boxes.
Role Of White Box Packaging In Marketing:
So then, what role do white boxes play in your marketing? They give you a big presence because they are almost always bigger than other types of marketing materials. They don't shrink in size like envelopes, so they always stand out in a crowded space. If you use a white box as your "brand," it stands out even more than a brown box because people will immediately see a logo on that box, even if that "brand" happens to be a generic one.
White Corrugated Boxes Wholesale Perfect Choice For All Products:
In addition, white cardboard boxes are almost always large. If you can fit your products in standard-sized white boxes, you can almost certainly fit your products in a regular-sized cardboard box, too. Think of the things you have in your garage, in addition to those two-gallon plastic jugs you keep filled with your winter water and general trash. If you could take all those items and fit them into those two-gallon jugs, you probably have enough room to put about sixty gallons of water and three or four gallons of oil. That's an awful lot of liquid.
White Boxes Packaging Has Versatility:
You can use them for just about anything. They're great for sending out flyers, for mailing information, for putting together a sales brochure and wrapping it in a convenient mailing box, and for putting together a thank you card and mailing it out. White corrugated boxes are also good if you need to send out information about your company. You can use a simple sheet of paper and write a few short sentences about your company, put a discount code on it, and stick it into your mailing box for future customers to grab and read - even before they open up their mail.
Share Contact Information With White Product Boxes:
You might be wondering how that works. There isn't a discount code or a price change involved; the idea is to make your contact information easy to find and read. Most mailboxes are made of wood or metal, but the white boxes are made of clear plastic, making them easier to read even with the glossy white finish. You can also use the clear boxes for more practical items, like flyers and business cards. It's not bad to put these things in there because they don't cost you any extra money - you can put as many as you want in there for free. When you're using white packaging wholesale as a mail forwarding service, you're still controlling what goes in the box and when it gets there. For example, your mail will always go into the box the same way, and there's always a new address listed for your business. If you need to add an extra box for a customer, you can do that at any time. You can also have extra boxes placed for return mails, just in case there's a situation where your customer needs to contact you and wants you to send out another package.
Final Word:
With all of the benefits that come along with these boxes, you might not even be able to imagine living without them. There's no reason you should be satisfied with the ordinary white boxes that are available because you can have any color you want. You can even order custom-made customized boxes so that your customers can be sure that they're going to get a great box every time. What role white boxes play in your business is up to you - make sure that you're taking advantage of everything they offer, and you'll be very happy with your results!