A couple months back, a team of SparkFun employees went to New York to meet up with some customers of ours from an outfit called BREAKFAST. BREAKFAST is a marketing firm nestled on the second floor of an old warehouse in Brooklyn. But unlike traditional agencies that focus on things like TV spots, direct mail pieces and the like, BREAKFAST focuses on making promotions an experience - an idea aptly called “experiential marketing.” And frankly, they do an outstanding job.
Take for example, their electromagnetic dot display. This was a project designed for the release of TNT’s show “Perception.” Using hundreds of magnetic flip dots and some clever motion tracking (which is not based on the XBox kinect), they cranked up the flip dots to 15 times their normal operating speed and put a unique advertising installment up in Manhattan. The result is an absolutely stunning visual display. Check out the video to see it in action:
Imagine walking past that thing in person. Would you stop and play around? Of course you would! That’s the crux of BREAKFAST’s work. They understand that if there were just a billboard or poster about TNT’s new show, most people would walk right by. But not this display. It’s impossible to ignore.
When we saw this project, we immediately said, “We have to visit these guys!” They gave us a tour of their space, talked shop, and generally inspired us with their ingenuity, passion, and electronics know-how.
The back of the dot display
To read more about our visit with BREAKFAST, check out the page we created here. There you can find some more background on their agency, their co-founder Andrew Zolty, as well as some video of their space and an interview with Zolty himself. Check it out!