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The Real Art Design Group is a design agency based out of Dayton, OH. Like a few other agencies, RADG (I'm not sure if they use that acronym for their name, but I'm going for it) is harnessing the power of embedded electronics and interactive media to make their campaigns more powerful and dynamic. The same people who brought us The Santa Claw (which was awesome) have a new project that is making the internet rounds - the Mobile Automated Research Vehicle, aka MARV.
MARV was designed as a promotional piece for a new website called Welcome to College. The RADG wanted to design something that was fun and interactive and could really hone in on Welcome to College's target audience. After much thought and brainstorm, they purchased a 1973 GMC RV and got to work.
MARV features an interactive screen on the back of the RV that asks questions, plays games, responds to visual cues (using an XBox Kinect), and rewards prizes based on users' answers. Much of the program is run through an Arduino UNO (which you can see in the above video). Not satisfied to stop there, RADG added some confetti cannons, fog machines, and started driving MARV to colleges around the country. The result is a pretty awesome project that is extremely well-polished. Great work!